§ 28-17. Purpose.

This article provides standards for all private signs. All private signs not exempt as provided herein shall be erected and maintained in accordance with these standards, which are intended to be the minimum necessary and least burdensome to accomplish the purposes stated in this section. The general objectives of these standards are to promote health, safety, welfare, convenience, consistent enforcement, and enjoyment of the public, while ensuring equal treatment which shall, in part, achieve the following:

(1)

Safety. To promote the safety of persons and property by providing that signs do not create a hazard due to collapse, fire collision, decay or abandonment, that they do not obstruct firefighting or police surveillance, and that they do not create traffic hazards; as per these standards, signs shall not confuse or distract motorists by impairing the driver's ability to read traffic signs, and see pedestrians, obstacles, or other vehicles.

(2)

Communications efficiency. To promote the efficient transfer of information in sign messages by providing that: Businesses and services may identify themselves. Customers and other persons may locate a business or service. No person or group is arbitrarily denied the use of the sight lines from the public rights-of-way. Persons exposed to signs are not overwhelmed by the number of messages presented, and are able to exercise freedom of choice to observe or ignore said messages according to the observer's purpose.

(3)

Landscape quality and preservation. To protect the public welfare and to enhance the appearance and economic value of the cityscape, by providing that: signs do not interfere with scenic views, they do not create a nuisance to persons using the public rights-of-way, they do not create a nuisance to adjacent and contiguous property, and that they do not pose a detriment to land or property values.

(Ord. No. 2017-O-044 , § 1, 10-3-17)